“We May Introduce Non-alcoholic Beer” Says Nigerian Breweries Plc

“We May Introduce Non-alcoholic Beer” Says Nigerian Breweries Plc

“We May Introduce Non-alcoholic Beer” Says Nigerian Breweries Plc

by December 24, 2014 0 comments

Nigerian Breweries Plc (NB Plc) has stated that it would not hesitate to introduce non-alcoholic beer beverages whenever consumer insights dictate that direction.

Unlike in some developed economies, none of the breweries in Nigeria is yet to put a non-alcoholic beer brand, with a zero alcoholic content on its shelf.

Speaking at the Beer Conference organised by the company recently in Lagos, the company’s Strategy Manager, Mr Tony Agenmonmen, explained that as a consumer-focused company, its offerings were always tailored towards meeting the demands and yearnings of the consumers, adding that whenever there is any demand for a product by consumers, the company would always be ready to come up with products that would meet such demands.

He explained that the decision to organise the beer conference was informed by the need to create awareness on the product and correct some widely-held misconceptions about beer and the consumption of the alcoholic beverage.

The company’s Strategy Manager stated that this had become imperative since the company remains the dominant player in the nation’s brewery industry, with a control of over 70 per cent of the market share.

“I think for us it has become very imperative to hold this type of seminar to enable us educate the public on the beer beverage, the industry and clear some misconceptions associated with beer because contrary to the widely-held misconceptions, responsible drinking of beer also has its health benefits,” he stated.

While expressing the company’s commitment to the Responsible Drinking Campaign, Agenmonmen stated that the campaign had become necessary to help check abuse of beer among consumers and educate consumers of the side effects of such abuse.

Akin Adewakun
Nigerian Tribune